Commercialization and
promotion of your product line over the internet has given global
exposure to your products. In the current scenario, internet
marketing is considered imperative for both strategic as well
competitive advantages. It plays a significant role in expansion of
marketing operations. It simply brings companies and industries of
different stature on the same platform by giving them the access to
mass market.
Adding a feather to this,
there has been a considerable development in the current domain for
the textile industry. Owing to this, the current internet domain
names will soon be hinged by a list of exclusive domain name. There
is a huge list of domain name that include the specific one
“.clothing” for the textile and apparel industry.
Earlier there have not
been specific domain names, but more of generic names such as .com,
.org, .net and .info etc. There has been a gigantic development in
the Domain Name System (DNS) which represents one of the greatest
changes to the Internet since its inception. This information has
been supplemented by the International Corporation for Assigned Names
and Numbers (ICANN), the organization that oversees the web-address
system.
According to ICANN, the
domain address “.clothing” will revolutionize the textile
industry by making it more consumers friendly. The domain name
‘.clothing’ is expected to have substantial insinuations for
apparel retailers and consumer brands, as it would give them more
choice in shaping their Internet identity.
In the current scenario,
a huge majority totaling to 78 percent of the over 143 million
registered domain names are in .com category followed by others in
incomparable lesser percentage. It is expected that the new domain
names will make Internet addresses more assorted and diverse. It
would also be a boon over the current non- descriptive offerings.
According to the experts,
the new system of domain name allotment would usher in a new era of
branding opportunities and open up a plethora of marketing prospects.
The new top level domain name system will be beneficial for both
bricks-and-mortar and online retailers.